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Reimagining the brand Star Face to target a new, mature audience
Branding I Model Making I Ideation
Year 2026
Who is Starface?
Starface, known for their bold marketing and style was established in 2019 and became an over night hit. Starface launched with their bold star shaped hydro-stars and quickly grew their presence thanks to social media. They transcended skincare and became a form of self expression and identity.
What Does it Look Like Right Now?
Bold
Iconic
Playful
Loud
So Why the Change?
47%
27%
Starface's has an extensive audience ranging from ages 12-22, but what about after that?
My goal was to appeal to create a line for Starface that appeals for an older audience and their needs.
of adults from ages 20-29 struggle with acne
of adults from ages 30-40 struggle with acne
New Demographic
Mickey, 27 Years Old
Model
$57,000
Mickey is a full time model based in LA. She is very expressive and loves to explore her style.
Issac, 25 Years Old
Model
$57,000
Mickey is a full time model based in LA. She is very expressive and loves to explore her style.
Claire, 29 Years Old
Model
$57,000
Mickey is a full time model based in LA. She is very expressive and loves to explore her style.
Concept Inspiration
Retro Futurism, keeping the bold but adding a little maturity.
Featured Products
Cream Cleanser
Acne Patches
Spot Treatment
Lip Mask
Ideation
Prototyping
Graphic Application
Logo Ideation
Final Logo
Material Research
Aluminum
Post- Consumer Recycled Plastic
Alginate
Neenah Folding Board
Aluminum Outer Housing
Aluminum is one of the more sustainable materials due to its recyclability. It can be melted down and recasted an infinite amount of times buts its still strong and durable. Recycling it also takes 95% less energy than producing new aluminum. Powder Coated Aluminum also does not hinder the recycling process as ges burned off when it is melted.
Alginate Acne Patch Backing
Alginate is still a more experimental material when used like this but it has great results in other fields. Alginate is made up of seaweed and can be made into a film where is is flexible and is good in humidity. It is good for adhesive backing and it is 100% biodegradable. It is biodegradable in many different situations like soil, landfills, and marine environments. A major plus is that it does not leave behind any micro plastics.
PCR Refill Pods
Post-Consumer Recycled Plastic, or PCR is a great option for skincare refill pods. Many eco-friendly materials are not safe enough to hold skincare formulas and they are not airtight, so going with a sustainable mono-material plastic is the best option. When the pods are made with a single material they are easily recyclable because they do not need to be separated, making it easier for the user as well.
Folding Board Outer Cartons
Folding Board is a paper board, which means it is made primarily from wood pulp. It is easily recyclable and the fibers are recoverable and then reusable. Production of folding board also uses less energy in the production phase. And although is is very recyclable it is still very durable and stiff enough to keep products safe within the structure.
Vegetable Based Gold Ink Logo Application
Traditionally printing with a glossy finish is not very sustainable because it is done with a layer of foil, but there is a way to do and still be eco-friendly. Using soy or vegetable based ink that are gold on 100% paperboard is perfectly sustainable. There is no plastic layer, and this paper can straight to recycling. Vegetable inks also lead to less toxic chemicals in emissions as well.
Final Product
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